Björk's "Mutual Core" Video to Be Show in Times Square in NYC Every Night in March As Part of Midnight Moment
Björk’s music video for "Mutual Core," from her album Biophilia, will be shown every night in March as part of a synchronized program on over 15 of the largest digital signs in Times Square. Björk’s work will premiere three minutes before midnight tonight, March 1, and play throughout the month as part of the Midnight Moment, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. "I am very excited about my 'Mutual Core' video being shown at Times Square," says Björk. "Seems like them united screens there are going to have a go at matching the energy of the volcanoes in the video! Good luck Manhattan!"
Directed by Los Angeles-based filmmaker Andrew Thomas Huang, this video has been edited specifically for the digital signs and is part of Björk’s Biophilia project, combining music with technological innovation and exploring themes of science and nature. In the video, the forces of nature explode across a futuristic landscape where volcanoes erupt from a dessert floor, a snowstorm transforms the environment, and anthropomorphic rocks come to life orbiting around a goddess of nature. The original version of the video was created by MOCAtv for the Los Angeles Museum of Contemporary Art. This Midnight Moment presentation is part of the New York City launch of Streaming Museum’s Nordic Outbreak, an internationally touring exhibition of leading contemporary Nordic artists.
“Midnight Moment” is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as “Times Square Moment: A Digital Gallery”, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Past artists featured in the program include Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Brian Gonzalez (aka Taxiplasm); and Yoko Ono.
For more information, visit on the Midnight Moment presentation, visit timessquarenyc.org.
The original album track "Mutual Core" can be heard on Björk's critically lauded 2011 album, Biophilia, released on One Little Indian / Nonesuch Records and available in the US in the Nonesuch Store.
Watch a preview of the Midnight Moment on just a few of the screens in Times Square that will be showing the "Mutual Core" video in March:
Watch the original "Mutual Core" video here via MOCAtv: