As The Black Keys continue their tour with Kings of Leon on the East Coast this weekend, their music will be well represented at Sunday night's 2010 MTV Video Music Awards in Los Angeles. The video for "Tighten Up," off The Black Keys' album Brothers, has been nominated for Breakthrough Video. MTV says, while it's up against some heavy hitters, "it was the Black Keys' clip that made the biggest impression." Watch it here.
As The Black Keys continue their US tour with Kings of Leon and The Whigs in North Carolina and Virginia this weekend, their music will be well represented on the other end of the country as well, at the 2010 MTV Video Music Awards, taking place at the Nokia Theatre in Los Angeles and airing live this Sunday, September 12, at 9 PM ET on MTV. The video for "Tighten Up," off The Black Keys' latest Nonesuch album, Brothers, has been nominated for Breakthrough Video.
MTV's Kyle Anderson describes the Breakthrough category as "one of the more special awards given out throughout the night." While the Keys are up against two heavy hitters, Coldplay and Gorillaz, Anderson says "it was the Black Keys' clip that made the biggest impression (it seemed like that thing went viral immediately). Low-fi clips have won in the past (like Fatboy Slim's "Praise You"), and this seems like one of those years where a little elbow grease triumphs over big effect-based spectacles (in this category, anyway)." Read more at newsroom.mtv.com.
In case you missed it the first time around or just can't get enough, check out the official "Tighten Up" video below, then tune in to the VMA's, hosted by comedian Chelsea Handler, live on MTV Sunday night.
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