The Staves: “All Now”

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The Staves
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The music video for the title track to The Staves' 2024 album, All Now, is directed by James Arden and inspired by the influential British music television program Old Grey Whistle Test. “It’s a stream of consciousness about frustration and feeling overwhelmed with modernity,” the duo—Jessica and Camilla Staveley-Taylor—says of the title track. “Kind of a rejection of the performative way we have to express ourselves now in order for it to be deemed valid. We were in love with the old footage of singer songwriters performing in shows like the Old Grey Whistle Test, and the way the audience hung on the singer’s every word. We wanted to play with the idea of ‘All Now’ being an ideology and a message. Something that came from artists and creatives, but is then hijacked and commodified by corporate creeps, preaching the message to gain power.”

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    The Staves: “All Now”

    The music video for the title track to The Staves' 2024 album, All Now, is directed by James Arden and inspired by the influential British music television program Old Grey Whistle Test. “It’s a stream of consciousness about frustration and feeling overwhelmed with modernity,” the duo—Jessica and Camilla Staveley-Taylor—says of the title track. “Kind of a rejection of the performative way we have to express ourselves now in order for it to be deemed valid. We were in love with the old footage of singer songwriters performing in shows like the Old Grey Whistle Test, and the way the audience hung on the singer’s every word. We wanted to play with the idea of ‘All Now’ being an ideology and a message. Something that came from artists and creatives, but is then hijacked and commodified by corporate creeps, preaching the message to gain power.”