Robert Plant has teamed up with Genero TV to give fans the unique opportunity to produce the music video for "Rainbow," the lead track off his forthcoming album, lullaby and... The Ceaseless Roar, due September 9 on Nonesuch/Warner Bros. Records.

Genero brings the power of a global creative community of over 300,000 filmmakers to the music industry. The competition gives filmmakers an opportunity of a lifetime, with a chance to receive $3,000 and have their video used as the music video for "Rainbow." The official selection and finalist group will be chosen by Robert Plant and Genero.

The competition runs until September 8, 2014. For more information, click here.

To celebrate the release of the forthcoming album lullaby and... The Ceaseless Roar, Robert Plant and the Sensational Space Shifters will be appearing for the first time at the iTunes Festival at London's Roundhouse on September 8. The performance will feature new tracks off the album including "Rainbow," "Little Maggie," and more. They will share the stage with 60 acts throughout September including Blondie, Beck, Pharrell Williams, Sam Smith, and more. Tickets are free for competition winners only; apply to win now at iTunesFestival.com.

To pre-order lullaby and… The Ceaseless Roar, visit iTunes or robertplant.com, where orders include a limited-edition print and an instant download of an album track.